I’m Anna, the curator behind Velvet Season.
My fascination with beautiful objects began in childhood, exploring my grandmother’s jewelry boxes and imagining the stories behind each piece.
Today, Velvet Season is my way of continuing that exploration — through markets, travels, private collections, and unexpected places, searching for vintage and selected contemporary pieces with character.
Based in Tel Aviv, every piece is chosen through one point of view.
What We Believe
Velvet Season is built around curiosity, exploration, and self-expression.
I believe personal style evolves with you.
Sometimes one unexpected piece can change the way you see your wardrobe — or even yourself.
I look for pieces that feel distinctive, invite experimentation, and become part of your own story.
How We Curate
Every piece at Velvet Season is selected by me.
I look for quality, interesting design, beautiful details, and above all, presence — that quality that makes something feel special.
Some pieces are vintage. Some are contemporary. Some carry a known name, others don’t need one.
What connects them is character.
For me, curation is a form of exploration — and an invitation to keep exploring your own style.
Consignment
I also work with selected pieces on consignment.
If you have something special that no longer belongs in your wardrobe, Velvet Season can give it a new story.
Coming soon
Velvet Season Atelier is opening soon in Tel Aviv.
A space to discover the collection in person and experience Velvet Season beyond the screen.
Stay tuned for updates.